Local Service Ads and Why Your Shop Should Use Them
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Brian Walker is the President and CEO of Shop Marketing Pros.
Today, Chris and Brian help you understand what local service ads are and why you should use them at your shop. Brian explains how they have been successfully utilized in other industries, but now many shop owners are finding success in using them. Chris says the results his shop has seen since implementing LSAs are really impressive, noting the cost-effectiveness and the high-quality leads generated.
00:00 Local vs. Search Ads Explained
Today, Chris and Brian help you understand what local service ads are and why you should use them at your shop. Brian explains how they have been successfully utilized in other industries, but now many shop owners are finding success in using them. Chris says the results his shop has seen since implementing LSAs are really impressive, noting the cost-effectiveness and the high-quality leads generated.
00:00 Local vs. Search Ads Explained
04:39 Google Guarantee Ads Explained
09:26 AI-Driven Auto Repair Advertising
12:17 Organic Search Pushed Below Ads
14:19 "Understanding Google's Unpredictable Algorithms"
19:43 Launching LSA for Better Results
23:01 Rising Demand for Ad Space
26:39 "Social Media's Impact on Business"
27:26 Gas Monkey Garage Perception
30:30 Early Registration Benefits
34:24 Autofix Podcast Episode Recap
