AutoFix TechnologyCast

Chris Cotton [00:00:00]:
It's time for the autofix Technology cast. Here's your host, Chris Cotton. Hey, everybody. Thanks for joining the autofix Technology cast. My name is Chris Cotton and today as our guest, we have, I will say a great friend, but probably, I would probably only consider you like my best friend at this point and maybe my only best friend. So I don't know. In full disclosure, we also use Shop Marketing Pros, which he's the president and CEO of, for all of our marketing in our shop and we have great results. I would not recommend anybody else in the industry.

Chris Cotton [00:00:46]:
I want to welcome to the show Brian Walker. Hey, Brian.

Brian Walker [00:00:49]:
Thank you, Chris. It's, it's a pleasure to be here and, and I feel the, the same. I love the, the friendship that we've developed over the years and, and being able to not only have that friendship, but to have that friendship within a common industry and be able to bounce things off of each other and all of that. So it's been really awesome.

Chris Cotton [00:01:11]:
Yeah. And so the reason why we have you here is obviously the technology kind of behind what you do a little bit. But, and we can get into that. But do you, or can you tell everybody what Shop Marketing Pros does? Why? Maybe you think you're a little bit different and better.

Brian Walker [00:01:33]:
Yeah. Yeah. So at Shop Marketing Pros, we do marketing for auto repair shops and we, we like to say we do top tier marketing for top tier shops because we do tend to work with the, with the best of the best. That's our, our customer avatar. You know, if, if you will. The, the primary services that we provide are, you know, we build websites, we do social media marketing, we do search engine optimization and we do Google Ads. And, and we're going to be talking about a certain, like a really specific type of Google Ads today that I'm.

Chris Cotton [00:02:06]:
Excited to talk about and Facebook ads. Like, I just had my marketing meeting with Danny and I think one thing we've done, we've thrown enough money at Facebook ads that I think we're seeing a huge shift in being able to pull people in off of Facebook versus just the Google Ads.

Brian Walker [00:02:25]:
Yeah, yeah, for sure.

Chris Cotton [00:02:27]:
So the thing we're here to talk about today is something that you had us beta is the local service ads. Make sure I get that correctly because I've called it like 10 different names. Can you tell the listeners and viewers what local service ads are and why they should be using them?

Brian Walker [00:02:46]:
Yeah. So as we have our conversation today, when we're, we're going to differentiate between local service ads and search ads, and search ads would be the typical Google Ads that you always think of, the ones that show up kind of at the top of the search results. Whereas the local service ads are something that they're, they're new to auto repair as far as being able to have access to them across the country. They've done local service ads in auto repair for, for a little while, but it was pretty limited as to the, the service areas where they allowed them. There were some places in California where they were doing it and some places in Florida where they were doing it. And pretty much if you were anywhere else in the United States, you didn't get the opportunity to do that. And you know, for those of you who know anything about our, our agency, you know, Shop Marketing Pros, we, we used to be called Five Stones Media and at Five Stones Media we were a local marketing agency. We worked with, with businesses of all different types in our local area.

Brian Walker [00:03:50]:
And you know, my background was auto repair. I always wanted to specialize in auto repair and I had a business partner who wasn't so keen on that idea and I ended up buying him out so that we were able to form Shop Marketing Pros. But at Five Stones Media we used to run local service ads and they called them Google Guarantee ads at the time.

Chris Cotton [00:04:11]:
Right, I remember that, yeah.

Brian Walker [00:04:12]:
And we would run them for like remodeling companies. And you know, there, there were. My point is that local service ads or Google guarantee ads, they're not new, they're just new to auto repair.

Chris Cotton [00:04:31]:
And so they've been being used in like H Vac and plumbing and like the home service industry, correct?

Brian Walker [00:04:39]:
Yes, yes, for quite a while now I would say at least since around. And I'm just throwing this out there because I know how long we had been doing it, but since around 2018 and I'm not sure how long much longer before that they were in some of these other industries. But the, the cool thing about these ads and the reason that they used to call them Google Guarantee Ads is that Google actually does, they, they, they vet the businesses that they allow to run these things and they make sure that these are high quality businesses that they have all of the insurances that they need. They do a background check on the, the owners and in some cases like key employees, they, they look at the reviews that you have on your Google business profile. So you know, if you have a bunch of bad reviews, you, you may not be able to run local service ads. But they, and there's a financial component too to it as, as well. And they are essentially telling someone who does business with you through a local service ad that they vouch for you and that they guarantee that the work that you do is going to be done right and that you're going to be happy with it. And I don't, I don't have any experience, like personal experience with anyone ever doing something that, you know, where they got any kind of reimbursement or anything like that from, from Google.

Brian Walker [00:06:12]:
So I don't know the specifics on the actual guarantee that they give, but just so that you understand kind of how these things work and why somebody might want to choose a business that is running local service ads is because Google is vouching for you and they're actually putting a guarantee on that, saying, we guarantee the work that this company does.

Chris Cotton [00:06:40]:
And so when I filled out the paperwork, it took me maybe two hours over a couple of days to get it all filled out. We also had to upload our certificate of insurance. I think they asked us what our posted or listed warranty was, but it wasn't really that hard of a process. A lot of people are like, oh, Google's asking for this and that. It's not anything that's normally out there. I think I did, had. I had to verify who I was through the ID process. And I think that's the only reason they really wanted the ID was to verify I.

Chris Cotton [00:07:18]:
I am who I say I am. And so the process wasn't very hard at all. And I will say the results we've gotten have just been tremendous, you know, in the beginning, and you can talk about this a little bit more like how Google works and how they do the things they do with the algorithms and whatever else. But in the beginning, we got a huge amount of really good tickets that were like people traveling through town broken down. And our average repair order on those was anywhere from 700 to a thousand dollars. And I've noticed in the last week or so we're getting more people calling for oil services, alignments and breaks now. And so I don't know if something shifted or it's like, hey, you know, I see your other ads, I see this out there, and the tickets are still really good. And from my, from my aspect, the, the advertising cost is less expensive for this than Google AdWords.

Brian Walker [00:08:26]:
Yeah, and we, we are seeing that across the board. That we're seeing, we're seeing better results, we're seeing cheaper results. That's one of the other things about this, is you're paying per lead, you're not paying per click like you are with your, with your search ads. And there's a lot of fundamental differences to, to how these things work. You know, like with a Google search ad where putting in keywords and search terms and we're saying if somebody searches using these terms, we want our ads to display. Whereas with local service ads it's all category based. So we put you in as the category of auto repair. And then there's some things that we can check off to say they do these specific services like they will replace tires and they will do oil changes and alignments and some various things.

Brian Walker [00:09:26]:
There's about probably a dozen things that we can check off that a shop does, but it's all based on the category of auto repair and it's all AI driven as well. So I mean that's kind of. Google now is basically AI. So it learns over time, you know, it learns who you are and what you do and all of these things. Like for instance, we're running local service ads for some specialty shops and there's nowhere in the LSA platform for us to be able to go in and say we are only looking for people who are searching for diesel repair or for Mercedes or European shops or anything like that. There's nowhere for us to put that. However, that AI is able to use things like the information that's on your Google business profile, the information that's on your website to get a much better understanding of who you are as a business. So we're, we're running this for a couple of specialty shops and having great results from it right now and not hearing that they're getting a bunch of irrelevant calls.

Chris Cotton [00:10:34]:
Right.

Brian Walker [00:10:35]:
Yet we don't get to tell Google this is a diesel shop. Like there's nowhere for us to tell them that within the LSA platform.

Chris Cotton [00:10:42]:
And that would be our experience as well. The one thing I was concerned with is I was like, I was worried that we might get a lot of phone calls from current customers that just go in and they, you know, they don't have us on speed dial, they don't have us whatever. So they go in and look and they're like oh, okay here. And then they're just clicking on it. Yeah, but I think we've been doing this for like three months now and I think we, we've probably had two current customers actually call and use it and that's it. And it seems like I was talking about the oil services and brakes. All of those are new customers to us. And it seems like a Lot of them are new to town.

Chris Cotton [00:11:21]:
Like they've just moved to town in the last eight to 12 months. And you know, this is their first, maybe, maybe their first service in the community. I don't know.

Brian Walker [00:11:30]:
Yeah. Yeah. And you know, if you, if you think about the, the way that this, that this works and you know, if, if you, if you're in a, you know, if you're, if you're listening to this and you want to see kind of what it looks like, if you're in a more populous area, you can probably find something like, by going and looking for, you know, air conditioning, like home air conditioning repair. And you'll probably see some local service ads pop up for, for some H Vac companies. It honestly, it hasn't really caught on that well in the auto repair space. I have a feeling over the next three to six months that's going to be very different. I think it is the big thing right now and we're kind of talking about it on the cusp of that. But that ad, it shows up at the very top of the page.

Brian Walker [00:12:17]:
You know, it used to be way back in the day your organic results were the top thing that showed up. And then they started doing advertising and your regular old Google search ads would show up above the organic results. Then the map listing comes along and they show the map listing above the paid ads. And then the, the AI summation of your search, you know, comes up. So, so your, your organic listings are getting pushed further and further and further down the page and you've got all of these, all of these paid things and then the, the AI summation, you know, that are, that are displaying above them. But LSA shows up at the very top and it's got a green check mark on it, basically telling the searcher that as Google, we approve of this company, it's got your ratings there, so everything right there to make it stand out to the searcher and say, this is the shop that we recommend. This is the one that, that you should choose. And those people who are, who are new to a community, that's exactly what they're looking for because they don't have the referrals from friends and they haven't heard your name and have any of that brand recognition or anything yet.

Brian Walker [00:13:39]:
So those people are even more likely to click on that local service ad result.

Chris Cotton [00:13:48]:
Right. I think it's interesting. As far as I know, we're the only people in town that are using it so far. Part of me wants to not have anybody else in town started up and then, but so my question to you is, because I've never, I've never gone to like a bigger city and tried to look to see. So say there's three people in an area that are using this. Who goes to the top and who do they use?

Brian Walker [00:14:14]:
Google reviews.

Chris Cotton [00:14:15]:
Do you know, like how, how you get ranked out of those three then, or whatever.

Brian Walker [00:14:19]:
We, we don't know how they are, how they are doing that. It's, it's, it's very different from Google Ads and SEO in that there's not a lot for us to be able to do on our end to get your LSA ads to show up above the competitors. I'm, I'm sure that there is a component of the, the reviews. I would imagine that geographic location, you know, as compared to the person who is searching, you know, so you get in a bigger area like Atlanta, for example, you got somebody, you know, in the, the southeast suburb suburbs of Atlanta, they're going to show them the ones that are going to be closest to them. So I'm certain that that component exists. But otherwise, you know, it's, there's a lot that Google just does not tell us about, you know, and that, that is with, that's what their, their search algorithm, their ads algorithm. We, we have a, a saying that we, that we say a lot in our business and that is Google gonna. Google, right? And they just kind of do their own thing and they don't, they don't give us a lot of input on how it works.

Chris Cotton [00:15:42]:
Right. Well, and maybe the people don't even know what's going on at Google. Like, I completely believe that the robots are in charge of it and not a person there knows really what's going on in the, in the data centers or whatever.

Brian Walker [00:15:57]:
I would not disagree with you on that.

Chris Cotton [00:15:59]:
And so you guys, you've gone through the beta testing on this. Oh, hang on, I want to come back to that. So on my side of it, as a shop owner, I have a dashboard and I can see the leads that come in. Also, anytime somebody calls, when they call you, there's an announcement at the front that says, hey, this has been, this phone call has been generated by Google. And then you can go in and start talking to the customer. But as soon as they're done, it also sends me an email with the link to the recording so I can go and listen and make sure that all the people in my shop are answering these questions. And then it has like a little, a little screen on it and I can go in and Put has this been booked? Was it already. Service has already been completed and then another place for notes.

Chris Cotton [00:16:49]:
So I'm sure all of those inputs go back to the robots and help them do something else as well.

Brian Walker [00:16:55]:
Yeah, well, you also get to decide whether or not it's a valid lead or not.

Chris Cotton [00:17:00]:
Correct.

Brian Walker [00:17:00]:
And, and if it's not a valid lead, then you don't pay for it. Right. And you know somebody who, you know, if they don't have the highest moral standards and they might say, oh well, you know, I'm just going to go in and mark all of these as not valid leads. Or someone where their team is not so great on the phone and it didn't become a client might go in and mark something as an invalid lead. And if you're marking 75% of your calls as invalid and you've got a competitor over here who's only marking 30% of their calls as invalid, which one do you think Google's going to start sending stuff to?

Chris Cotton [00:17:38]:
Right?

Brian Walker [00:17:38]:
Yeah. So, so this is something for the shops that are great on the phone. Something for the shops that when that email comes through, you actually go click into the dashboard and you take the actions with it that you need to. Like, you need to be on top of this and like this will make you money, but you have to be on top of it. It can't be because we experienced this back when we used to run these for the home services companies.

Chris Cotton [00:18:07]:
Okay.

Brian Walker [00:18:08]:
And some of them were just terrible about, they wouldn't answer the phone or they would not go in because people can also request online without ever making the phone call and that comes in through the local service ads app and they would just ignore that stuff. Well, if, if you're ignoring it, then it's not going to work for you. Right. So, so this is for the shops who run a solid business. Like they're great on the phone. They, they're organized. They're actually going to use the app the way that it's supposed to. They're going to do it quickly because you know, time that when somebody is requesting something online, the, the person who gets to that, that person fastest, they win, you know, so, so just know if, if your service advisors aren't great on the phone, don't do this yet.

Brian Walker [00:19:06]:
You're not ready for it yet. Focus on your phone skills and become a super organized machine before you, you try to do this.

Chris Cotton [00:19:15]:
I think that's great advice. So you had some shop owners like us beta the program and now you guys are to the point to where shop marketing pros is ready to start doing this for, I'm not going to say anyone that calls, but for like you just said, top tier shop shops that have their phone call game squared away. So can you talk about that service just a little bit?

Brian Walker [00:19:43]:
Yeah, that's, it's a service that we're, we're rolling it out to many of our existing clients already. We have had, we've had some clients before where Google Ads themselves did not perform very well for them. You know, we're like, we're, we don't bat a hundred on Google Ads. It just, it just doesn't happen. There are, there are places where we, we're unable to hit the mark for them. We're unable to give them the return that they need for, for Google Ads to make sense. And some of them, we're running LSA for them now and seeing great results. So, you know, I've got one client that, that I can think of that is in a suburb of Phoenix and we have, we, we've always given him a return, but we've never been able to get the Google Ads to really perform the way that we want them to.

Brian Walker [00:20:43]:
And, and honestly we find that with probably about 20% of the, of the people that we work with on Google Ads, usually it's enough that it still warrants doing them like it gives them a return.

Chris Cotton [00:20:55]:
Right.

Brian Walker [00:20:55]:
But we have, we've got other clients that just kill it on Google Ads. Well, this, this client, Chandler, Arizona. Google Ads have just never performed the way that we wanted them to. But LSA is killing it. We're getting 19 leads.

Chris Cotton [00:21:13]:
It's crazy.

Brian Walker [00:21:14]:
Yeah, 19 bucks.

Chris Cotton [00:21:16]:
Yeah.

Brian Walker [00:21:16]:
I mean, people should, I should. You know, there should be a line 10 miles long of shop owners that want 19 elites. Now, I'm not by any means saying that we're going to be able to consistently get $19 leads. I'm saying that's what's happening in the, in the case of this particular client when his Google Ads were never performing the way that we wanted them to. So, you know, but it, it is a, it is a service that we offer. It can be a standalone service. Like it can literally be the only thing that we do for you, or it's something that we can do, you know, in conjunction with, with other marketing services.

Chris Cotton [00:21:57]:
Well, and so for us, you know, you guys did our website, you do our Google Ads, Facebook ads. Now we're doing these local service ads. I see. Maybe hopefully I'm correct because, because this threshold is, I guess, so inexpensive as far as just the ads go where hopefully we can run Facebook ads, local service ads, and then maybe cut back on the budget for the Google Ads a little bit, depending on what we see happening. Because right, right now, I think when, when Haley set it up, Google recommended us spending like 600amonth on local service ads. And I don't think we spent more than $200 in a month since we've been doing it yet.

Brian Walker [00:22:46]:
Yeah, we've, we've been seeing relatively low budgets work really well with local service ads. Now that being said, I think the only reason that that is happening is because it has not been caught on to yet.

Chris Cotton [00:23:01]:
Right.

Brian Walker [00:23:01]:
You know, you, you think about, I mean, just supply and demand. As more and more shop owners start doing this and as you have more and more shops in like that surround you that are competing for those same ads, well, the demand goes up and the price is going to go up. And I think that there's probably a good year of being able to really capitalize on these things and get some fairly inexpensive leads. And I think that as more and more shop owners hear about, about these things, you know, so the ones, the ones of you who, who are doing it are, are to be listening to this and it's like, shut up. Stop telling everybody about it.

Chris Cotton [00:23:44]:
Right.

Brian Walker [00:23:45]:
Well, you know, I mean, that's just not reality. It's not how things work. So everybody's going to learn about these things. And when it gets to the point that, that local service ads are mainstream among shop owners, they're not going to perform as well. There's only so many leads to go around and the lead cost is going to go up and that's just life.

Chris Cotton [00:24:05]:
And then we'll have to go to the next thing that Google comes up with or whatever.

Brian Walker [00:24:09]:
Yep. And there will be the next thing.

Chris Cotton [00:24:11]:
As far as, you know, are you the only company that's doing local service ads for auto repair shops now?

Brian Walker [00:24:17]:
No, I, I definitely know of some others. Okay. That, that are doing it. I know that Kelsey over at Lyft Auto Repair Marketing has, has talked about it. He's the only other one that I know of that has talked about it, but I can't imagine that others are not, you know, they, they may not be doing it yet, but they're, they're going to be, they don't, they don't have a choice but to do it.

Chris Cotton [00:24:40]:
Right. Interesting. Anything else new coming up in the marketing space or any other type of technology you want to talk about?

Brian Walker [00:24:52]:
Man, there's, there's just always there's always something new. I mean, you know, with everything that's happening with Tick Tock right now and, you know, the kind of. The kind of valuations that our new president is talking about with that, and that's going to be a big topic pretty soon, I'm sure.

Chris Cotton [00:25:11]:
So what are your thoughts on, like, I don't do anything on Tick Tock, and I don't know. I know Sherwood Cook at Royalty Auto Service. Like, they do Tick Tock and they have people drive from 3, 4, 5 hours away to fix stuff that, you know, nobody in the. In those other markets could fix. So obviously it has a place.

Brian Walker [00:25:30]:
But, yeah, we're going to be teaching a class at Vision. Not on Tick Tock. It's. It's a. It's a class about marketing specialty auto repair shops.

Chris Cotton [00:25:44]:
Okay.

Brian Walker [00:25:45]:
And an entire section that I have in there is about becoming a celebrity within your niche. And it's. What I'm talking about is the people like Sherwood and like Dave's from Dave's Auto Center. And no matter what you think of those guys, because I know that there's people out there that hate on them and all of that. But. But how, for the typical auto repair shop owner out there, how many people have clients that are driving from three states away? How many. How many people?

Chris Cotton [00:26:12]:
Not many. Yeah.

Brian Walker [00:26:13]:
Yeah. How many people have someone putting a truck on a flatbed and shipping it from North Carolina to Utah to have an engine built for it and installed? And. And these guys have that kind of stuff. You want to listen to an interesting podcast, go listen to the Jaded Mechanic. And I don't. I don't know what episode it is. Maybe we can get it put in the show notes afterwards. But he is.

Brian Walker [00:26:39]:
He is talking to someone who used to be a technician at. At Dave's, and. And it doesn't put a good light on Dave's the entire podcast episode, but he talks in there about how far people are bringing vehicles from, and there's only one reason that they're doing that, and that is all of that video, the TikToks, the reels, the YouTube shorts. If. If it were not for that, people would not know who he is when they're states away. But using platforms like that to become a celebrity within your niche, it makes you the best in people's minds. And are you really the best? No. You know, you're just the one that's willing to put your, you know, to put yourself out there and to share your knowledge and everything.

Brian Walker [00:27:26]:
It's like, you know, you Think of the Gas Monkey Garage, you know, shop. If you want to have a vehicle restored, you might think, oh, well, I want to have Richard Rawlings at Gas Monkey Garage doing it. Do it. And you're going to pay an absolute premium to have that done. And are they the best? No, probably not. But because of their television show and because you've watched them for years and you see the end product of what they've put out, you. You feel like that's a good option, and it probably is. And that's the same kind of thing that you can have just on a smaller level.

Brian Walker [00:28:01]:
And once you grow to be like a Royalty Auto or Dave's Auto center, then, like, that can. That can become a major part of your business.

Chris Cotton [00:28:15]:
Right. Yeah. And, you know, these people are building bigger buildings because, like, everybody remembers what Gas Monkey Garage was in the beginning. That little teeny, tiny shop, and then just kept growing and growing and growing.

Brian Walker [00:28:27]:
Yeah.

Chris Cotton [00:28:28]:
So. So you mentioned Vision for everybody. That's. That's. I think most people are probably have already signed up for that because it's probably sold out at this point. But Vision 2025 is going to be in Kansas City. I'll be there teaching a class Service Advisor A to Z that Friday. And you guys are doing quite a few classes for that, correct?

Brian Walker [00:28:50]:
Yeah. And it is not sold out.

Chris Cotton [00:28:53]:
Okay.

Brian Walker [00:28:53]:
You'll be able to get in division, you know, pretty much all the way up until March. However, you probably won't be able to get the classes that you want to get. Like, if. If you are that. I mean, that's what Vision is. Vision is a. It is a weekend of some of the best training in the industry. And there are some classes that are already sold out.

Brian Walker [00:29:19]:
So you don't want to wait until February or March to sign up because you probably won't get the classes that you want to get. However, the entire.

Chris Cotton [00:29:28]:
Get a hotel room either.

Brian Walker [00:29:30]:
Yeah, yeah. Well, definitely not at the. Not at the. The venue. But. But Vision, you know, I always feel like I'm gonna get myself in trouble for this because I go to a. A lot of great events. I mean, there are so many great events in the industry, but Vision is my favorite.

Brian Walker [00:29:51]:
And that's, you know, it's kind of like talking about having a favorite kid. It's gonna get you in trouble.

Chris Cotton [00:29:55]:
Right.

Brian Walker [00:29:56]:
At some point. But what I love about Vision is that it's like a big family reunion. It's about the networking, but they have leadership development topics like these keynote speakers. Like no other industry event that I have personally Seen. Right. You know, the people that they have. I mean, Ed Mylett last year was amazing. You know, they, they've had Leif Babin and, and it's incredibly inspiring.

Brian Walker [00:30:30]:
So no matter how late you are, you can't go wrong by going division. It's just that once you learn about it and once you've been there, then every year you're going to want to sign up earlier and earlier for two reasons. So that you can get the classes that you want and so that you can get a room at the actual venue.

Chris Cotton [00:30:49]:
And then. So what other, what other trade shows are you guys doing coming up in the next half a year or even.

Brian Walker [00:30:57]:
If the whole year we got a bunch of them. We're going to be at Ignite by Elite this weekend, so it'll. It'll be after this, this when this episode launches. We'll have already done that. We're going to be going to the Institute Summit over in Amelia Island, Florida. We always go to asta. We. We always go to Tools.

Brian Walker [00:31:21]:
Tools is a, A great event that, you know, they just, they've just moved to a summer. A summer schedule.

Chris Cotton [00:31:28]:
I didn't, didn't realize that. Yeah.

Brian Walker [00:31:30]:
Yep. Accelerate, which is the Florida ACA event, which is a fairly new event. They were doing it in October and they just moved it to May. Okay, so. So we'll be there probably be at, at Apex, but just as an attendee. That's. That's how I like to, to do Apex and sema, but. But yeah, you know, we'll be.

Brian Walker [00:32:00]:
Yep. Yeah, definitely. Asta every. Every year. ASTA and Vision are a given. We're going to be there.

Chris Cotton [00:32:09]:
And so the other thing is, if you're not a part of. I always get the name of this wrong. The Auto Shop Marketing Mastermind. Is that right? Auto Repair Shop Marketing Mastermind on Facebook.

Brian Walker [00:32:22]:
Auto Repair Marketing Mastermind. Yes.

Chris Cotton [00:32:25]:
There we go.

Brian Walker [00:32:26]:
That is our Facebook group where we just talk all marketing and, and we, we keep, we keep it pretty clean. We. We do our best to keep people out of there who are going to be sliding into your DMs and trying to sell you stuff.

Chris Cotton [00:32:40]:
Well, they, yeah, they get removed pretty quickly in that group. I'm in that group and there's been a couple times where I'm like, man, this person's weird. And then you look and they don't own a shop or anything else. And then I text Kim and like, hey, you know, look into this. And then boom, they're out of there.

Brian Walker [00:32:58]:
Oh, Kim is ruthless.

Chris Cotton [00:33:00]:
She's. She she keeps tight control of that group, so that's good. Also you have your podcast on the Aftermarket Radio Network.

Brian Walker [00:33:09]:
Yep. The Auto Repair Marketing podcast.

Chris Cotton [00:33:11]:
So if you haven't listened to that, go out and listen to it. Also Shameless Plug for mine, the weekly blitz on the Aftermarket Radio Network. You can go out that, that's more shop owner related versus technology related and is sponsored by Shop Marketing Pros. Thank you for that. Anything else you want to talk about before we get back into the day?

Brian Walker [00:33:34]:
Oh, just, man, get on LSA while you can. It is a really good opportunity right now and you don't, you don't want to miss. You know, it might be, it might be a short train ride, but it's going to be a good one.

Chris Cotton [00:33:51]:
Awesome. Thank you so much for joining us today, Brian. You guys do great work and I, I, I wish for you a successful 2025. I know it's been a little rough for both of our families. The end of 2024, beginning 2025 and now you're getting all the snow and we have none in Colorado where we're at. So it's, it's been, it's been very interesting. But anyway, have a great day. Much successful and we'll see you soon.

Brian Walker [00:34:20]:
Thank you.

Chris Cotton [00:34:24]:
That wraps up this episode of the Autofix Technology Cast. Thanks for tuning in and being part of the conversation about the tools and technology driving the auto repair industry forward. A special thank you to our sponsor, Cinch, for making this podcast possible. Remember, Cinch isn't just a tool. It's a game changer for your shop's customer retention and outreach. I use it in my shop and I know it can help yours too. Don't forget to check out Cinch IO Autofix to claim your free onboarding, a $3,000 value. And as always, rise and grind, folks.

Chris Cotton [00:34:53]:
I want you to keep pushing forward, stay on the cutting edge and keep your mindset positive. Together, we'll keep driving success in the auto repair industry. Until next time, take care and keep thriving.